4EnerAgencies is an EU-funded initiative that empowers local communities in mainland Spain and the Canary Islands by establishing energy agencies that drive the clean energy transition. Bringing together local authorities, citizens and EU partners across different regions and languages, it needed a brand identity that could unite them under one credible, recognisable voice, instead of the fragmented and text-heavy communication common to such initiatives.
The new identity grows from the regions themselves. Rather than relying on the familiar clichés of energy communication, such as solar panels, wind turbines and technical icons, it builds on local roots. The colour palette, graphic elements and photography all draw on the landscapes, natural forms and sun-washed tones of Spain and the Canary Islands. The result is a warm and coherent design language that conveys sustainability, collaboration and progress.
The new identity grows from the regions themselves. Rather than relying on the familiar clichés of energy communication, such as solar panels, wind turbines and technical icons, it builds on local roots. The colour palette, graphic elements and photography all draw on the landscapes, natural forms and sun-washed tones of Spain and the Canary Islands. The result is a warm and coherent design language that conveys sustainability, collaboration and progress.
Brand identity · logo design · color palette · brand guidelines · social media · print applications
Client: FEDARENE (4EnerAgencies - EU LIFE project)
