Modern Stoicism is a non-profit organization that makes Stoic philosophy practical for everyday life, and needed a new identity that steps away from the statues, busts and Roman clichés that dominate the field, as well as the narrow, hyper-masculine image Stoicism is often associated with online.
The new identity keeps antiquity as a subtle reference: the arches and columns of classical "stoa" architecture are reduced to a quarter-circle that forms the "MS" logomark and a modular system of shapes and image frames, paired with close-up portraits of real people. The result is a calm, contemporary and inclusive brand, applied across web, print, events and social media, and documented in a full set of brand guidelines.
research & strategy · concept development · logo design · visual identity · art direction · brand guidelines
