Healthcare runs on schedules that rarely hold: last-minute gaps, overloaded teams, and staffing that turns into a daily puzzle. Caresquare set out to solve this as Ondia, a 24/7 platform that connects freelance care professionals with healthcare institutions in real time, under one clear ambition: “De zorg ontzorgen”, taking the weight off care. A sector already full of pressure did not need another cold, technical system, so the brand had to feel like relief. Built on the strategic wave concept, the identity brings rhythm and flow into a world of constant disruption, with a lively, animated logo and a flexible toolkit that lets Ondia’s own team carry the brand forward.
Logo refinement · CONCEPT DEVELOPMENT · brand guidelines
Agency: June20
Client: Ondia (formerly Caresquare)
Design direction: Lim Sijmons
Strategy: Joke Claessen
Motion graphics: Bert Beckers
