Digital products keep growing more complex, and with every new layer, overlooked design choices shut millions of people out. Eleven Ways is a digital accessibility consultancy built on one promise: no one should be left standing outside the digital world. Its expertise was never in question. The brand, however, spoke the language of standards and compliance, and the human side of the work had faded into the background. The new identity brings that side forward. Rather than guarding the rules, Eleven Ways becomes the way in: not the gatekeeper, but the gate itself, designed to open. In the wordmark, a warm, expressive serif meets a rational sans. Around it sits an accessibility-first system of contrast-tested colours and legible type, so the brand practises exactly what it stands for.
Brand Strategy · Visual Identity · Logo & Monogram · Typography · Graphic Device · Motion · Social Media · Website
Context: Rebranding proposal, School of Branding
Client: Eleven Ways
Context: Rebranding proposal, School of Branding
Client: Eleven Ways
