This project focuses on the campaign concept and visuals of a European shoe brand manufacturing in China. Its production aims to challenge the stereotype of ‘Made in China’ by showcasing the excellence of Chinese craftsmanship. Inspired by traditional Chinese art forms such as porcelain and silk, I emphasised the elegance and precision inherent in these crafts and re-imagined them in a modern context to create a striking visual campaign.
Design Works Included in This Project:
Brand story & taglines, campaign visuals, graphic style, social media posts,animation for instagram story.
Brand story & taglines, campaign visuals, graphic style, social media posts,animation for instagram story.
