The project focuses on creating a visual identity for 12 Tears, a non-alcoholic beer brand produced in Manisa-Turkey and inspired by the city's ancient legend of Niobe. Reflecting Niobe's story of loss and resilience, the concept explores her endless tears and transformation into stone as symbols of resilience and rebirth.
The project includes logo design, packaging, bottle labels, branded coaster and pack that bring the essence of this powerful legend to life through evocative visuals and storytelling.
